Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools
Deep down, we all have the uncomfortable feeling that rank-tracking is unreliable at best, and possibly outright misleading. Then, we walk into our boss’s office, pick up the phone, or open our email,...
View ArticleThe Evolution of SEO Metrics by @sams_antics
If you invest in SEO in any way, shape or form, then you’re almost certainly using some sort of metric to track the success of your campaign. The real question is this: Which metrics are you tracking,...
View ArticleBruce Clay’s Knowledge Graph SEO Strategy: 2-Part Approach (Video) by...
I’ve had mixed feelings about Knowledge Graph in the past. Google’s technology often causes this sort of anxiety for SEOs. While the Knowledge Graph’s delivery of answers right in the search results...
View ArticleGoogle Glass Gets Universal Search: News, Video, Sound Results & More
Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google...
View ArticleGoogle Glass Gets Improved Search Capabilities With New Software Update by...
Google has released the latest software update for Google Glass. Notable new features include drastic improvements made to the device’s search capabilities. Those fortunate enough to own a Google...
View ArticleBing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers
This evening Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic...
View ArticleWith New Changes, Bing No Longer “Just A Search Engine”
This evening Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic...
View ArticleTerry Richardson Not Only Shoots Photos Of Obama But Is Obama, According To...
If you search for the famous photographer on Google, terry richardson you will see the knowledge graph come up and give a nice accurate description of the photographer. But the picture, well, you will...
View ArticleDaily Search Forum Recap: September 18, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Terry Richardson Not...
View ArticleStudy: Google Reviews Determine Local Carousel Rankings
Since the the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike...
View ArticleHow To Optimize Your Website For Semantic Search: Interview With Zack...
A big thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip: “the most powerful payment processing platform in the world.” In an interview conducted at Pubcon 2013 in Las Vegas, Zack Flannick of Ally...
View ArticleVideo Recap of Weekly Search Buzz :: November 1, 2013
This week in search, Google released a new area to Google Webmaster Tools for security issues. Google’s Matt Cutts warns us to expect a 15% reduction in rich snippets showing in the search results....
View ArticleThe New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get...
View ArticleGoogle Local Maps Spam Invades Knowledge Graph
Linda Buquet, a top contributor in the Google Local forums, posted a thread in the Google Webmaster Help forums complaining about a massive spam attack in Google that started working on August 22,...
View ArticleDaily Search Forum Recap: November 5, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Local Maps...
View ArticleSearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search...
View ArticleVideo Recap of Weekly Search Buzz :: November 8, 2013
This week at the Search Engine Roundtable I summarize the past month of changes at Google. There may have been a small update earlier this week. Google has a new manual action penalty for “image...
View ArticleLa Evolución de las palabras clave hacia entidades by @Rafa_Jimenez
Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in English; they are unique and...
View ArticleUtilizing Freebase for Keyword Research by @andrew_isidoro
Keyword research has always been vital task for digital marketers, yet our research process hasn’t really changed in the past few years. We identify new terms thorough keyword research using basic...
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